Website, AI search and SEO resources
Practical answers, prompts and workflows for checking public websites, preparing pages for search and using small browser-local tools.
The resources are written for US and European teams. They describe observable checks and state what those checks cannot prove.
AI search
- AI search release checklist for international websites
A release review for US and European website teams that maps regional URLs, crawler policy, returned HTML, structured data and evidence limits. - AI crawler access explained: robots.txt, search and training
Understand what robots.txt can say about AI crawler access, and what it cannot prove about indexing, citations or AI answers. - How to document ChatGPT crawler access for a website release
A release record for documenting the intended ChatGPT search scope, robots evidence, infrastructure checks and unresolved visibility questions. - How to allow AI search crawlers without opening private paths
A cautious robots.txt workflow for allowing named AI search crawlers while keeping private directories closed. - How to block AI training crawlers with robots.txt
A plain explanation of blocking named AI training crawlers while keeping search access decisions separate. - AI crawler policy matrix: document search, training and infrastructure checks
A policy worksheet for assigning crawler decisions to the right owner and recording the evidence that robots.txt can and cannot provide. - AI search visibility is not the same as crawler access
Separate robots permissions from indexing, mentions, citations and visibility in AI search systems.
SEO workflows
- How to run a technical SEO sample audit across templates
A repeatable sample audit for international releases: choose changed templates, compare public responses and verify fixes without turning the sample into a ranking score.
Publishing workflows
- Sitemap workflow for regional and multilingual websites
Choose, build and review regional XML sitemaps without mixing canonical hosts, language paths and URL discovery with indexing or rankings. - How to audit a website before publishing
A pre-publish workflow that checks public HTML, access files and representative URLs before a release. - How to check an XML sitemap before submitting it
A practical checklist for checking URL selection, XML structure, hostname, status and sitemap policy. - How to review robots.txt for AI crawlers
A repeatable review for named AI crawler groups, wildcard rules, private paths and post-deployment verification. - How to test a web page on mobile and desktop
A focused workflow for checking viewport metadata, readable structure and the same public URL across screen sizes. - How to create a privacy-safe SEO audit
Keep an SEO review focused on public technical evidence without sending credentials, customer data or private content to an AI service.
Tools
- Browser-local website tools: choose the right one
A plain guide to choosing Firm Beacon's browser-local website tools by task, input and evidence returned.
SEO prompts
- SEO audit prompt for website owners
A grounded prompt for asking an AI assistant to organise a technical SEO review, with a separate browser audit for live evidence. - Technical SEO prompt for marketers
A fact-first prompt that helps marketers turn a small technical SEO sample into a prioritised brief. - Content audit prompt for editors
A prompt for editors to review clarity, evidence, duplication and next actions without asking an AI model to invent sources. - AI search check prompt for agencies
A cautious agency prompt for separating crawler permission, technical access, indexing evidence and citation observations in client work. - Sitemap review prompt for developers
A prompt for reviewing a URL list against sitemap rules, with explicit checks for canonical URLs, redirects and private paths.
Tool comparisons
- ChatGPT alternative for a technical SEO audit
When a purpose-built public website audit is more reliable than asking a chat assistant to infer a live crawl. - ChatGPT alternative for checking robots.txt
Why a dedicated robots.txt checker is useful when you need a named crawler rule evaluated against an exact URL. - ChatGPT alternative for generating an XML sitemap
A local URL-list-to-XML workflow for people who need a well-formed sitemap without asking a chat model to invent URLs. - ChatGPT alternative for validating JSON
When a local JSON formatter is safer and clearer than asking a chat assistant to infer whether a payload parses. - ChatGPT alternative for counting words and characters
Use a deterministic browser counter for word, character and paragraph limits, then use AI only for editing or interpretation.